isa International Sociological Association
isa home abstracts home abstracts form search list of abstracts

Abstracts of dissertations

Television and Socio-Cultural Identity: An Ethnographic Study in Odisha
Patnaik, Pranta Pra

Prof. Satish Deshpande
University of Delhi

Year of completion in progress

language of dissertation English

  • Television
  • Identity
  • Ethnography
  • Odisha
Areas of Research
  • Visual Sociology
  • Communication, Knowledge and Culture
This media ethnography locates the state politics in the creation of regional identities through television. It is engaged with the media industry or the site of cultural production, (specifically, television studios) and attempts to analyse the workings of media professionals and artists through participant observation and interviews. Ethnographic content analysis is employed to understand the politics of representation in media texts and images. The playing of regional and intra-regional identities pitted against the national identity in the lives of the television viewers is documented, taking into consideration the regional disparities that prevail in the state of Odisha, India.
For further queries, email me at