Dissertation Abstracts

Sociological Study of Behavioral Change in Textile Manufacturing Organizations of Punjab, Pakistan: In the Context of Global Business Culture

Author: Mahmood, Babak , babakmahmood@gmail.com
Department: Rural Sociology
University: University of Agriculture, Faisalabad, Pakistan
Supervisor: Dr. Muhammad Ideal Zafar
Year of completion: 2009
Language of dissertation: English

Keywords: diffusion , business culture , globalisation , changing values
Areas of Research: Communication, Knowledge and Culture , Economy and Society , Social Transformations and Sociology of Development


The prime objective of the research was to study the diffusion process and impact of the global business culture being brought by globalization on local business culture, which has longstanding roots. Several variables like age, education, income, marital status, family living pattern and background of the respondents were seen in the context of global business culture in order to measure the impact and duration of change. Some intervening variables like stress, motivation and rewards, achievement and encouragement, planning and decision making, performance appraisal system, politics, training and development, acceptance and adoption towards change, level of understanding other culture, loyalty and commitment and perception, were also analyzed in pursuit of the study objectives. The study was conducted in 100 export based textile organizations by selecting five personnel of upper and middle levels from each organization, who selected randomly. Quantitative approach used in this study to assess the impact of the global culture on local business. A random sampling design was used for the selection of employees from all the organizations. Pre-testing was carried out to examine the workability of the measuring instrument. The data were analyzed by appropriate statistical techniques including univariate, bivariate, and multiple linear regression analysis through Statistical Package for Social Sciences (SPSS). Findings showed that several independent and intervening variables effect on behavior of people who were working in export base textile organizations. Findings revealed that employees, under global business culture, have become more planed, systematic and scientific in their attitudes. This was also determined from analysis that survival in business organizations demands adoption and changes in behaviour. It is suggested that government should formulate comprehensive policies to create strong relationship between social scientists and business managers for maximum productivity from the global culture. It is also suggested that business organizations must incorporate monetary and non monetary benefits to the employees who adopt modern values for organizational benefits and also disseminate it.